Our Charge

The Saunders PR Group is partnering with the Affordable Housing Alliance of Central Ohio to boost awareness and engagement for the Bloom614 initiative, driving homeownership in Black and brown communities across Central Ohio.

 

Our Plan

We’re executing a targeted media and social media strategy to direct audiences to the Bloom614 website and encourage action. Our plan includes:

 

• Radio Ads: Short, impactful ads on Radio One and iHeart Radio during peak commute times.

• In-Store Audio: Targeted messages in Kroger and CVS stores in key neighborhoods.

• Social Media: Engaging content across Facebook, Instagram, X (formerly Twitter) including real stories, educational infographics and more.

• Billboards: Eye-catching displays in high-traffic areas for maximum visibility.​

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Our Progress

We’re actively working with Bloom614, with ongoing efforts to increase awareness and drive engagement. The campaign continues to evolve, and we remain committed to achieving our shared goals.